Chery Malaysia sold 4,501 cars from September to December 2023

CHERY Malaysia has announced that it sold a total of 4,501 vehicles in 2023, a somewhat remarkable achievement given that the company only began delivering the Omoda 5 and Tiggo 8 Pro in September.

Speaking at the company’s annual business briefing, Chery Auto Malaysia Vice President Lee Wen Hsiang said over 80% of the total sales was contributed by the Omoda 5.

According to Chery Auto Malaysia’s Vice President, Lee Wen Hsiang, over 80 percent of this total was contributed by the Omoda 5.

Lee added that Chery also conducted a sales satisfaction survey where over 1,000 customers of the brand gave it an exceptionally high score of 94 out of 100.

Lee also said that despite facing initial comments when Chery was first introduced to the Malaysian market, the brand has steadfastly prioritised resolving customer issues and will continue doing so in 2024.

Among the efforts made to achieve this target is through expanding its network nationwide. Chery Auto Malaysia Network Development Director Soon Boon Ping, stated that the company currently has 32 outlets operating nationwide with a workforce of 550 employees.

“By at the end of 2024, we hope to have at least 48 outlets in operation and that will also contribute to 70% increase in our 3S and 4S centres,” said Soon.

On product, Chery Auto Malaysia Product Director Michael Chew shared that the company will launch four new models in 2024, starting with the Omoda E5 in March.

The electric SUV will be followed by the Tiggo 7 Pro in the second quarter and two more models in the fourth quarter. Notably, one of the two yet-to-be-named models will be an “affordable” and “higher volume” car for the rakyat. Could that be the Tiggo 4 Pro that was previewed back in October 2022?

Chery Tiggo 7 Pro coming to Malaysia in Q2 2024

During its business briefing in Kuala Lumpur earlier today, Chery Malaysia confirmed that they will be launching the Tiggo 7 Pro in the second quarter of this year.

The five-seater SUV will be Chery’s fourth model to be introduced in Malaysia following the Omoda 5, Tiggo 8 Pro, and Omoda E5. As previously reported, the Omoda E5 is slated for launch in March.

In addition to confirming the Tiggo 7 Pro’s arrival, Chery Malaysia also took the opportunity to divulge preliminary specifications for the upcoming model.

Unlike in Indonesia, where the Tiggo 7 Pro is offered with a 1.5-litre turbo engine, we will be getting the more potent 1.6-litre four-cylinder turbo engine capable of making 197 hp and 290 Nm of torque.

The engine is paired with a seven-speed dual-clutch transmission that allows the SUV to accelerate from 0 to 100 km/h in 8.3 seconds.

Elsewhere, the Tiggo 7 Pro will come with 18-inch alloy wheels, a panoramic sunroof, and ventilated front seats. Interestingly, the image used in the presentation slide shows a different front bumper design from the unit previewed last year.

The infotainment system includes 24.6-inch dual display, wireless Apple CarPlay and Android Auto, as well as a Sony premium audio system with eight speakers.

Safety-wise, the version we’re getting will be equipped with 17 ADAS features, five more than what you can find in the Tiggo 8 Pro. Also included is a 540-degree camera.

Pricing hasn’t been revealed yet, but it is expected that the Tiggo 7 Pro will be positioned between the Omoda 5 (RM108,800 to RM118,800) and Tiggo 8 Pro (RM159,800). It is also highly likely to be locally assembled in Kulim, Kedah alongside the two aforementioned models.

Chery Omoda E5 launch in March 2024, EV SUV to be the Lead Car for Chery Eco Run

Chery Omoda E5 is set to be launched in March 2024, offering another compact B-segment SUV option with electric (EV) propulsion.

The Omoda E5 is equipped with a lithium iron phosphate battery, which is said to be more environmentally friendly. It has higher energy density for greater storage, thus offering a longer driving range, according to Chery.

Furthermore, Chery claims that the lithium iron phosphate battery can reduce the frequency and cost of battery replacement. This SUV can travel up to 430km on a single charge. With fast DC charging, it can be charged from 30 to 80 percent in just 30 minutes.

With an output of approximately 201hp (150kW), the Omoda E5 can accelerate to 100km/h in 7.8 seconds, and Chery claims that the SUV has an efficiency of 15kWh per 100km.

In terms of appearance, the Omoda E5 EV does not feature a grille like the petrol version; instead, its front space is enclosed. It also comes with aero rims for improved aerodynamic efficiency. The driving features of the Omoda E5 include Easy Start-Up, Creep, Pocket Brake, One Pedal Driving, and AGS Active Air Intake System.

The Chery Omoda E5 also supports V2L function, allowing external device charging such as ovens, grills, rice cookers, and even electric scooters.

Chery Eco Run

Chery Malaysia has announced that this model will be available in seven body color options with three interior colors. Chery Eco Run Meanwhile, the Omoda E5 will be used as the Lead Car for the Chery Eco Run, which will take place at Dataran Wawasan Putrajaya on Sunday, January 7.

Carrying the theme “A New Journey To A New Green Life,” the event is in line with Chery Omoda E5’s environmental protection message. It is organized by Jom Run and is expected to attract over 3,000 participants.

Chery opens largest 4S service center in Malaysia in Johor Bahru

After the successful opening of the 4S showroom in Kuantan last weekend, Chery Malaysia has now inaugurated another 4S center in the country.

Located in Johor Bahru, the Gagner Auto Sdn Bhd 4S center in Medini is the largest of its kind in Malaysia. The opening was graced by Tunku Abu Bakar Ibni Al-Marhum Tunku Bendahara Abdul Rahman and Tunku Abdul Samad Bin Tunku Mohd Archibald, along with several individuals from the industry partners and representatives of Chery Auto Malaysia.

This latest Chery 4S center features sales, service, spare parts, as well as body and paint facilities. It showcases eco-friendly design features and emphasizes efficient energy usage.

The opening of this 4S center also serves as a platform for the preview of Chery’s first EV model, the Omoda E5, in the southern region.

Janessa Kuek, a representative of Gagner Auto Sdn Bhd, stated, “We are proud to be the first branch in the southern region to host the preview of the upcoming model in Malaysia, the Omoda E5.”

“This signifies a significant moment in our commitment to bringing advanced vehicle innovations to our customers,” she added.