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2025 Proton X50 facelift got enhancements that address past shortcomings – first drive

I still remember the first time I tested the Proton X50 a few years ago—just as the COVID-19 outbreak was beginning.

Excited by the design changes introduced, I was disappointed by some weaknesses resulting from the badge transition and the shift from left-hand to right-hand drive.

Proton however did not remain idle.

Several improvements were made with the introduction of the MC and RC models, gradually addressing those weaknesses.

Now, with the launch of a major facelift model a few months ago, Proton has finally managed to offer a more valuable choice in the subcompact SUV segment.

But is it significantly better and capable of overcoming the shortcomings of the previous model?

Recently, Proton invited us to test drive the X50 facelift, allowing us to experience and evaluate what’s behind its bolder appearance.

Here are our initial impressions:

 

1. Appearance

Based on comments on social media, many netizens have expressed their views on the aggressive look of the new X50 facelift.

Is the X50 too aggressive? Many might agree. Just look at the front bumper, the new wheel design, and the bold rear wing.

I believe it’s a refreshing change, especially considering the X50 has been around for several years without major modifications.

Throughout our drive, many eyes were on this SUV we were piloting as it cruised down the road.

 

2. New Engine

Yes, the most noticeable change, aside from the exterior, is the completely new powertrain. Gone is the three-cylinder inline engine; welcome the new inline four-cylinder engine.

This 1.5-liter turbo unit can now generate up to 181 PS and 290 Nm.

According to Proton, this new engine is more fuel-efficient, as evidenced by our daily drive from Proton’s headquarters to Ipoh, where we recorded around 7.4 liters/100 km in fuel consumption.

After driving over 250 km (in varied driving conditions), the estimated remaining range was around 440 km.

Certainly, this X50 facelift is much more economical than the previous model.

 

3. True Proton Driving Experience?

Our journey this time didn’t focus solely on highway driving.

Instead of relying too heavily on Waze, we preferred taking back roads to better assess the handling of this popular SUV.

Honestly, what this X50 facelift offers is truly beyond expectations.

The steering input is much livelier, and the driver doesn’t need to correct course frequently when navigating curves.

The suspension tuning also feels closer to what I expect from a Proton model.

It’s comfortable, not overly bouncy, and has more confident handling.

Even though this test session was relatively short, it genuinely impressed me with the facelifted Proton X50.

 

4. Cabin Like an EV, But…

The cabin of the X50 this time features a layout reminiscent of the Proton e.MAS 7.

It looks tidier and simpler without the presence of physical function buttons, while the PRND gear shift knob has been moved to the steering column to make the center console appear more spacious.

However, this simplicity means that some important functions have been relocated to the infotainment screen.

Honestly, I would have preferred essential functions like temperature control and driving mode selection to remain as physical buttons for easier access.

It’s not a major issue for those who don’t mind such changes.

After all, everything can be controlled via bilingual voice commands in English and Malay!

But there are times when the system takes a bit longer to comprehend what the user is saying.

Also noteworthy is the significantly better NVH (Noise, Vibration, and Harshness) compared to the previous model.

There is still wind noise at certain speeds, but it’s not too pronounced. Tire noise is also present due to varying road surface quality across regions.

 

5. Appreciated Features and Areas for Improvement

For the X50 facelift, several new features are appreciated, especially for long-distance driving, such as:

  • Wireless Apple CarPlay support
  • A center air vent that can cool down charging smart devices
  • A sun visor
  • Bag storage in the center console tunnel

Area for improvement for the X50 facelift:

  • The driver’s seat cushion could be improved, particularly at the thigh support area, to reduce fatigue during long drives.

 

Conclusion

Based on a short drive from the Klang Valley to Ipoh, our conclusion is that the 2025 Proton X50 effectively addresses the weaknesses of the previous model.

It isn’t a perfect SUV, but this offering appears significantly better and more suited to the tastes of Proton enthusiasts.

More reviews and insights will be shared in the future.

EV, NEWS

Proton launches e.MAS 7 in Singapore, priced from RM576,000

Proton has recently announced the reintroduction of its brand in the neighboring country with the launch of the electric vehicle model e.MAS 7.

The specifications of the e.MAS 7 for the Singapore market are similar to what is offered in Malaysia.

The e.MAS 7 is powered by a single electric motor producing 215 hp and 320 Nm of torque.

Acceleration from 0 to 100 km/h is achieved in just 6.9 seconds, reaching a top speed of 175 km/h.

The Proton e.MAS 7 is available in two variants: Prime and Premium.

The Prime variant is equipped with a 49.52 kWh LFP battery pack, providing a range of 345 km on a full charge (WLTP data), while the Premium variant is fitted with a 60.22 kWh battery pack that allows for a driving range of 410 km.

This Aegis short-blade battery supports AC charging at 11 kW, as well as DC fast charging at 100 kW (80 kW for the smaller battery capacity), where the battery can be charged from 30% to 80% in just 20 minutes.

There are six color options available: Platinum Silver, Lithium White, Turquoise Green, Slate Grey, Quartz Rose, and Obsidian Black, along with two interior color choices: Indigo Blue and Alabaster White.

The e.MAS 7 is priced starting at S$175,988 (RM576k) for the Prime variant and S$179,988 (RM590k) for the Premium variant, exclusively for the first 99 owners.

Each purchase will include the following packages:

  • A 10-year battery warranty with no mileage limit
  • Five years of free roaming data in Malaysia and Singapore
  • Cross-border roadside assistance between Peninsular Malaysia and Singapore
NEWS

Proton offers basic Ihsan Madani service package, starting from RM145

Proton has launched the Ihsan Madani Service Campaign aimed at reducing vehicle ownership costs for the people of Malaysia.

Running from September 11 to November 11, this campaign is also supported by the Ministry of Domestic Trade and Cost of Living (KPDN) under the Malaysia Madani program.

Through this latest campaign, owners of the Proton Persona, Iriz, Exora, and Saga (PIES) can access packages at fixed promotional prices as follows:

  • Semi-Synthetic Package – RM145.00
  • Full Synthetic Package – RM198.00

In addition to savings of up to 30 percent, owners will also receive a complimentary 40-point safety inspection covering essential components such as brakes, battery, wipers, and other critical components at all authorized Proton service centers.

According to Ainol Azmil Abu Bakar, Acting Deputy Chief Executive Officer of Proton, “The Ihsan MADANI Service Campaign reflects PROTON’s efforts to facilitate vehicle ownership and provide peace of mind to the people of Malaysia.

“By supporting the aspirations of the Malaysia MADANI program, PROTON is committed not only to offering more affordable services but also to emphasizing safety and responsibility on the road. This initiative demonstrates PROTON’s commitment to safeguarding customer interests while supporting national mobility development.”

EV, NEWS

PMX inaugurates Proton’s EV factory in Tanjung Malim; CKD e.MAS 7 commences

Proton has officially launched its electric vehicle (EV) production facility located in the Automotive High Technology Valley (AHTV) of Tanjung Malim.

The launch ceremony was officiated by Malaysia’s Prime Minister, YAB Dato’ Seri Anwar Ibrahim, and was also attended by the Chief Minister of Perak, Dato’ Seri Saarani Mohamad; the Minister of Transport, Anthony Loke Siew Fook; and the Minister of Investment, Trade, and Industry, Tengku Zafrul Tengku Abdul Aziz.

With operations commencing this month, the EV factory will serve as an assembly site for various models from the Global Modular Architecture (GMA) platform.

The first model to be assembled at this factory will be the Proton e.MAS 7 electric SUV, followed by the Proton e.MAS 5 in due course.

Initially, the factory will have a production capacity of up to 20,000 units per year, with the ability to scale up to 45,000 units per year depending on domestic and international demand.

This factory is also expected to generate over 200 job opportunities for the local community.

EV, NEWS

Proton’s EV factory to start production this September, creating 200 job opportunities

Proton’s electric vehicle (EV) manufacturing plant in Tanjung Malim is nearing completion and is set to begin operations this September.

Within six months of the groundbreaking ceremony held in February, the construction of this facility has reached 90.4%, with equipment installation at 83.5%, resulting in an overall project progress of 86.9%.

The factory will be used for assembling various models from the Global Modular Architecture (GMA) platform, starting with the Proton e.MAS 7, followed by the e.MAS 5.

With an initial production capacity of 20,000 units per year, the facility can expand to accommodate up to 45,000 units in line with the growth of domestic and international demand.

To facilitate this, each production line can be enhanced with several stations featuring a modular testing line capable of supporting platform variations or the production of multiple model types.

Logistics, utilities, storage systems, and digital traceability tools have also been optimized to support scaling for various models for both local and export markets.

Unlike the existing factory, this EV production facility has a new layout specifically designed for battery assembly, high-voltage safety measures, and electrical testing processes.

Proton is also training 30 non-executive workers with Malaysian Skills Certificate (SKM) and diploma backgrounds before the full-scale production begins this September.

This EV factory is expected to generate over 200 new job opportunities for the local community, particularly in the fields of EV industrialization and technical services.

Additionally, Proton is collaborating strategically with Politeknik Sultan Azlan Shah (PSAS) to strengthen local talent, where Proton contributes technical syllabus input and supports internship initiatives.

Geely, as Proton’s partner, provides technical guidance on the production systems, assists in equipment selection, and positions experts to support installation and trial testing.

Furthermore, Geely facilitates overseas training for Proton staff to ensure the new facility meets global EV manufacturing standards.

According to Wan Yousry bin Mohamed, Chief Manufacturing Engineer at PROTON, “This factory represents PROTON’s transformation and our unwavering commitment to a sustainable, high-tech future.

“We are also laying the groundwork for Malaysia’s leadership in the regional EV landscape by strategically expanding our EV offerings into new international markets. This is a monumental step for both the company and the country, and we are excited to see the first Malaysian-made EV roll off the production line and onto our roads,” he added.

NEWS

2025 Proton X50 becomes the first Proton with RFID tag straight from the factory

Proton has announced a strategic partnership with Touch ‘n Go Sdn Bhd to integrate RFID technology directly into the 2025 Proton X50 SUV model.

Under this new agreement, each new Proton X50 will be equipped with an RFID tag directly from the factory, allowing for smoother access to Malaysia’s RFID-enabled highway network.

According to Zhang Qiang, Deputy Chief Executive Officer of Proton Edar, “Through our collaboration with Touch ‘n Go, Proton is introducing another new feature that aligns with the slogan of this model – Intelligence That Amazes.”

In addition to the X50, Proton also plans to expand the installation of Touch ‘n Go RFID tags in other vehicle models.

Officially launched on July 24, the 2025 Proton X50 features significant changes in exterior and interior design, the latest connectivity technologies, and a powerful 1.5-liter turbo engine.

In the three weeks following its launch, 2,000 units have already been delivered to their respective owners.

EV, NEWS

Proton e.MAS 5: Five things you need to know

Introducing the second electric SUV that Proton will be launching in the coming months, the Proton e.MAS 5.

This model was first showcased at the Malaysia Autoshow 2025 in May.

Upon its launch, the Proton e.MAS 5 is expected to challenge competitors in the B-segment SUV market, such as the BYD Atto 2, and another electric SUV from Perodua.

Here are five things you need to know:

 

1. Dimensions

As a B-segment SUV, the e.MAS 5 measures 4,135 mm in length, 1,805 mm in width, 1,580 mm in height, and has a wheelbase of 2,650 mm.

Its ground clearance is 160 mm.

The cargo space offers 375 liters and can expand up to 1,320 liters with the second-row seats folded down.

There is also a front cargo space of 70 liters available.

 

2. Variants

Two main variants will be offered to consumers.

The e.MAS 5 Premium variant is equipped with a 40.16 kWh LFP CATL battery pack, providing a range of 325 km on a full charge (WLTP data).

The battery supports AC charging at 6.6 kW, and fast DC charging at 71 kW, enabling a charge from 30% to 80% in just 21 minutes.

There is also a Prime variant with a 30.12 kWh battery and a range of 250 km (WLTP data) or 310 km according to CLTC data.

 

3. Performance

The Proton e.MAS 5 is equipped with an 11-in-1 drive unit powering the rear wheels (RWD).

It produces a maximum power output of 114 hp and a torque of 150 Nm.

Acceleration from 0 to 50 km/h takes just 3.9 seconds.

The driving experience is enhanced by a MacPherson strut front suspension setup, followed by a multi-link setup at the rear, as well as an electric steering system.

 

4. Features

On the exterior, the Proton e.MAS 5 comes with LED lighting units, aerodynamic 16-inch rims, a dual-tone color scheme with a black roof, and neatly integrated door handles.

Interior features of the e.MAS 5 include a two-spoke steering wheel (with a two-tone finish), a central gear selector, an 8.8-inch digital display, and seats upholstered in faux leather.

The main screen measures 14.6 inches and includes the ATLAS Auto operating system, Apple CarPlay/Android Auto support, a mapping system with built-in charging station locations, and voice command support in both Malay and English.

 

5. Safety

The Proton e.MAS 5 is equipped with six airbags, ABS, Electronic Stability Control (ESC), a 360-degree camera, rear parking sensors, and the following Advanced Driver Assistance Systems (ADAS):

  • Adaptive Cruise Control (ACC)
  • Autonomous Emergency Braking (AEB)
  • Forward Collision Warning (FCW)
  • Lane Departure Warning (LDW)
  • Traffic Sign Recognition (TSR)
  • Front Vehicle Departure Warning (FVD)
  • Blind Spot Detection (BSD)
  • Lane Change Assist (LCA)
  • Rear Cross Traffic Alert (RCTA)
  • Rear Collision Warning (RCW)
  • Door Open Warning (DOW)

At this time, Proton has not yet disclosed the actual selling price of the e.MAS 5.

EV, NEWS

Proton launches Jelajah MISI 5 to promote the e.MAS 5 EV

Proton New Energy Technology (Pro-NET) has announced the Jelajah MISI 5 tour across the country, which will take place from August to October 2025.

The MISI 5 tour aims to introduce the second EV model from Proton, the e.MAS 5, which is set to be launched soon.

Below is the schedule of locations starting from August 9 to August 17 in the Klang Valley:

  • August 9: SG Car (Shah Alam), Wheelcorp (Setia Alam), EON (Glenmarie), and AJG (Puchong)
  • August 10: AJG (Sri Kembangan), Jawira (Balakong), ProAuto (Kajang), and Jewel Sonic (Putrajaya)
  • August 16: Able Mobility (Cheras), MBF EV (Jalan Tun Razak), Cahaya (Segambut), and Igreen (Setapak)
  • August 17: Pantai Bharu (Rawang), EON (Damansara), Regal Motor (Petaling Jaya), and Peringgit (Jalan Klang Lama)

 

Following this, the MISI 5 tour will head north from August 21 to 25, followed by the East Coast (Pahang, Terengganu, Kelantan) from September 4 to 8, Johor from September 13 to 15, Negeri Sembilan and Melaka from September 20 to 21, Sarawak from September 25 to 28, and finally Sabah from October 3 to 5.

Through this tour, the public will have the opportunity to get a closer look at the e.MAS 5, as well as learn how this second Proton EV can be adapted to the lifestyle of the Malaysian people.

NEWS

Proton establishes export company to expand global footprint

Proton Holdings Berhad has announced the establishment of its wholly-owned subsidiary, Proton International Corporation Sdn Bhd (PICSB), to spearhead efforts in expanding its international market presence.

Enmund Lim Meng, the former Director of Proton’s International Sales Division, has been appointed as the Chief Executive Officer of the new company.

PICSB will be responsible for expanding Proton’s export markets, with an aim to grow into global southern countries while overseeing and developing sales and marketing efforts in existing markets.

For the entirety of 2025, PICSB aims to achieve export sales reaching 6,000 units, with a target to exceed ten times that number by 2030.

Currently, Proton has exported 20,169 vehicles to 19 countries, including South Africa, Angola, Bangladesh, Bermuda, Brunei, Fiji, Ghana, Iraq, Kenya, Mauritius, Egypt, Mozambique, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, and Trinidad & Tobago.

The top three Proton models in terms of export units since 2020 are the Proton Saga (10,998 units), Proton X50 (3,968 units), and Proton X70 (3,316 units).

The warm reception for the Proton e.MAS 7 has propelled its sales figures, making it the third highest-selling model in exports this year.

Since the commencement of export activities to Nepal and Trinidad & Tobago, a total of 233 units have been shipped as of December 2024.

This model has maintained strong sales, with 916 units sold in May alone for both domestic and international markets, bringing the year-to-date (YTD) total sales to 3,632 units.

In a brief historical note, Proton began exporting to the Bangladeshi market in 1986, a year after its first car was launched.

By 1992, Proton had become the fastest-growing new car franchise in the UK, with annual sales reaching 15,000 units.

By the early 2000s, Proton models were present in 64 countries worldwide.

NEWS

2025 Proton X50 officially launched – starting price from RM89,800

Proton has officially launched the facelifted 2025 version of the B-segment SUV, the Proton X50, for the local market.

Unlike its predecessor, the 2025 X50 features a fresher look, a new engine, and significant changes to the cabin space.

Starting with the engine, the X50 now boasts a 1.5-liter turbocharged inline four-cylinder engine that generates 181 PS and 290 Nm of torque.

The seven-speed dual-clutch transmission (DCT) allows it to accelerate from 0 to 100 km/h in just 7.6 seconds.

The facelifted X50 is also reported to be 4.7 percent more fuel-efficient.

Notable exterior changes include new headlights and bumpers, redesigned taillights, new alloy wheels, and five available color options, including Teal Bayou Green.

The cabin layout has also been updated, resembling more closely that of the e.MAS 7.

It includes a separate digital cluster display, a 14.6-inch central screen that now supports Apple CarPlay and Android Auto, a transmission lever on the steering column, wireless device charging, and voice command support in Malay.

Safety features have been enhanced with new functions such as a rear side radar system (RSRS), automatic parking assistance (APA) with a 360-degree HD camera, as well as a 180-degree transparent under-vehicle display.

For the local market, the 2025 Proton X50 is priced as follows:

  • Proton X50 Executive – RM89,800
  • Proton X50 Premium – RM101,800
  • Proton X50 Flagship – RM113,300

Proton also announced an exciting package featuring a cash rebate of RM4,000 for the first 10,000 customers, bringing the sale price of this facelifted X50 down to as low as RM85,800 for the Executive variant, RM97,800 for the Premium variant, and RM109,300 for the Flagship variant.

Additionally, five special packages are available for the first 10,000 customers, which include:

  • Pro-Warranty: A five-year warranty with unlimited mileage and free labor for six service visits.
  • Pro-Connect: A data package of 2GB per month for five years.
  • Pro-Trade-In: Trade-in support of up to RM2,000.
  • Pro-Finance: Interest rates as low as 2.35% per year for a five-year financing period, or 2.38% per year for a seven-year period.
  • Pro-Shield: Proton insurance program.


2025 Proton X50

 

NEWS

Proton records sales of 11,069 units in June 2025

In June 2025, Proton reported total sales of 11,069 units, bringing its year-to-date (YTD) sales figure to 72,156 units.

This positions Proton as the second-largest brand in the industry, despite a 21 percent decline in total industry volume (TIV) to 53,500 units compared to 68,007 units in May.

Proton’s market share for June is estimated at 20.7 percent, reflecting an increase of 1.1 percent compared to the previous month and up 1.2 percent from the YTD figure of 19.5 percent.

According to Proton, the decline in automotive sales in June was influenced by external factors such as increased tensions in the Middle East and the expansion of the Sales and Service Tax (SST), which negatively affected buyer sentiment.

So far, the Proton Saga continues to top the chart as Proton’s best-selling car with 5,206 units sold, followed by the Proton X50 (1,657 units), Proton S70 (1,402 units), Proton Persona (1,171 units), Proton X70 (533 units), Proton Iriz (288 units), and Proton X90 (174 units).

Meanwhile, the only EV model, the Proton e.MAS 7, concluded the first half of 2025 with 4,253 units sold in the domestic and export markets, achieving a 24 percent market share.

Proton’s vehicle exports surged by 56.8 percent to 414 units in June 2025 compared to June 2024, resulting in a total export figure for the first half of the year that increased by 39.9 percent to 2,250 units.

Proton anticipates that these figures will continue to rise as the Proton e.MAS 7 model is introduced in more countries in the future.

Returning to the local market, Proton is expected to launch the facelifted X50 model this July, featuring changes in design, engine specifications, and enhancements to the ADAS 2.0 system.

NEWS

2025 Proton X50: Differences between the Executive, Premium, and Flagship variants

Proton has officially opened bookings for the facelifted model of its B-segment SUV, the 2025 X50.

The first 10,000 customers will receive an exclusive offer that includes a cash rebate of RM1,000, a limited edition Touch ‘n Go card, as well as a “Gempak” offer to be announced during its official launch.

At this time, Proton has yet to disclose the sales price of the X50 2025, but it is reported that there are three main variants: Executive, Premium, and Flagship.

As standard, all three variants are powered by a 1.5-liter turbocharged inline-four engine that generates 181 PS at 5,500 rpm and 290 Nm of torque at 2,000-3,500 rpm.

This power is transmitted to the front wheels through a seven-speed dual-clutch transmission (DCT).

The acceleration from 0 to 100 km/h is now as quick as 7.6 seconds, and it is said to be 4.7% more fuel-efficient compared to the previous model.

Here are the new details for each variant:

X50 Executive

  • New LED headlights with daytime running lights
  • New LED taillights
  • New front grille
  • New 17-inch alloy wheels
  • New dashboard
  • Center console with a storage space of 10 liters
  • 14.6-inch infotainment screen and 8.88-inch cluster screen
  • Hi Proton voice command support in Malay
  • Apple CarPlay and Android Auto support
  • Fabric seats
  • Six speakers
  • Automatic climate control with N95 cabin filter
  • Six airbags
  • Rearview camera
  • Lane Change Assist (LCA), Rear Collision Warning (RCW), Rear Cross Traffic Alert (RCTA), Door Opening Warning (DOW)

X50 Premium (features additional to the above)

  • 18-inch alloy wheels
  • Powered tailgate
  • Roof rails
  • Red brake calipers
  • 72-color ambient lighting system
  • Leatherette upholstered seats
  • HD 360-degree camera + 180-degree transparent display
  • Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Adaptive Cruise Control (ACC), Intelligent Cruise Control (ICC), Lane Departure Warning and Prevention (LDW & LDP), Lane Centering Control (LCC), Traffic Sign Information (TSI), High Beam Assist (IHBC), and Tire Pressure Monitoring System (TPMS)

X50 Flagship (features additional to the above)

  • Sporty roof spoiler
  • Two-tone exterior finish
  • Gloss black finish on side mirrors
  • Semi-transparent sun visor
  • Wireless charging slot
  • Panoramic glass roof
  • Two-tone interior finish
  • Auto Park Assist (APA)

Five colors are offered for the Proton X50: Snow White, Passion Red, Jet Grey, Armour Silver, and the new Teal Bayou Green.

According to Proton, the X50 2025 model features approximately 245 new components, with a development period that took about 412,000 hours and has undergone road testing over a distance of 4.3 million km.

Proton X50 Premium

 

Proton X50 Flagship

NEWS

2025 Proton X50 facelift: What you need to know

Proton has announced a comprehensive update for the B-segment SUV model, the 2025 X50.

Unlike its predecessors, the heavily facelifted X50 now features a distinctly different appearance on the exterior, a revamped cockpit, and, notably, a more powerful engine offering.

Here are some key details about the 2025 X50 facelift:

 

1. Engine

Say goodbye to the three-cylinder engine; the X50 facelift now comes equipped with a 1.5-liter inline four-cylinder turbo engine.

It delivers a power output of 181 PS and 290 Nm, transmitted to the front wheels via a seven-speed dual-clutch transmission (DCT).

The acceleration from 0 to 100 km/h is now as quick as 7.6 seconds, all while offering 4.7 percent improved fuel efficiency.

 

2. Stylish Exterior

The Proton X50 facelift boasts a refreshed front and rear design with new headlight units, taillights, bumpers, spoilers, and a new set of 18-inch alloy wheels.

Four existing colors are available (Snow White, Passion Red, Jet Grey, and Armour Silver), along with a new color option: Teal Bayou Green.

 

3. More Elegant Cabin

In the cabin, the dashboard layout has been completely redesigned, featuring a smaller cluster screen and a 14.6-inch infotainment screen that now supports Apple CarPlay and Android Auto as standard.

The center area is more spacious and includes a wireless charging slot for smart devices, as the gear shift lever has been relocated to the steering column.

Additional features include ambient lighting with 72 color options, a central console with under-storage space, and voice commands now supporting the Malay language.

 

4. Enhanced ADAS

The safety features of the Proton X50 have been upgraded with an improved Level 2 Advanced Driver Assistance System (ADAS) that includes the following functions:

  • Rear Side Radar System (RSRS)
  • Automatic Parking Assistance (APA) with a 360-degree HD camera
  • 180-degree under-vehicle transparent display

More details will be announced in the near future.

NEWS

New Proton models to be equipped with locally-made high-tech components

Proton recently signed four joint venture agreements as well as two technical agreements with local vendors and global suppliers for Geely’s products.

This new collaboration aims to strengthen the company’s local supply chain and enhance the capabilities of local vendors.

It also aims to accelerate the localization of key components for Proton models in the internal combustion engine (ICE) and electric vehicle (EV) segments.

Among the key components involved are as follows:

  • ADAS (Advanced Driver Assistance Systems) for model AMA01 (Delloyd Technology Bhd & Imotion Automotive Technology (Suzhou) Co. Ltd)
  • Brake systems for model AMA01 and Series X (PEPS JV (M) Sdn Bhd & Liuzhou Sanly Autoparts Co. Ltd)
  • Lighting systems (JHM Consolidation Bhd & Jiangsu Dekai Auto Parts Co. Ltd)
  • HVAC (Heating, Ventilation, and Air Conditioning) systems (Trillion Speed (M) Sdn Bhd & Shanghai Yinlun Heat Exchange Systems Co. Ltd)

Additionally, a technical agreement has been finalized between SHJ Interia Sdn Bhd and Changcun Fawsn Automotive Trim Co. Ltd to develop and transfer new manufacturing technologies for interior components, particularly roof linings.

The second technical agreement involves Xenso Electronics Sdn Bhd and Freetech Intelligent Systems Co. Ltd, aimed at developing advanced driver assistance systems (ADAS), specifically for blind spot monitoring and lane change assistance functions.

“With high-tech components becoming increasingly important in our models, it is essential for PROTON to bring the development and production of these components into the local ecosystem. This is not only for cost reduction but also to enhance the capabilities of our R&D team and vendors.

These joint venture and technical agreements reflect our long-term commitment to manufacturing vehicles in Malaysia while making the country an automotive hub by contributing to the realization of the Automotive High Tech Valley (AHTV) led by the company’s shareholders,” said Wang Huaibing, Chief Procurement Officer of PROTON.

NEWS

Proton offers more car model options for Grab drivers

Proton continues to expand its strategic partnership with Grab Malaysia by introducing more car model options to meet the needs of drivers on this e-hailing platform.

This collaboration follows the success of the previous campaign, “Saga Power Up for Grab Driver-Partners,” which was launched in November 2024.

Apart from the Proton Saga, Grab driver partners can choose to acquire the Proton S70 sedan and the premium model range of the X Series (Proton X50, Proton X70, and Proton X90), tailored under the GrabCar Plus and GrabCar (6-seater) categories.

This collaboration also offers attractive incentives, such as cash rebates of up to RM13,000, as well as a 5 percent service discount for the first two years or up to 40,000 km.

It also provides petrol support worth RM500 to ease initial ownership operating costs.

Ong Chee Wooi, Deputy Sales Director of Proton EDAR, stated, “This strengthened collaboration with Grab Malaysia is an important step in reinforcing the e-hailing sector. PROTON is pleased to offer the S70 model and the premium X series to Grab driver partners.

“For gig workers, this comprehensive program not only provides exclusive advantages but also guarantees reliability and affordable maintenance – crucial factors for those who use their vehicles as the primary tool for earning a living.”

Rashid Shukor, Director of Country Operations and Mobility at Grab Malaysia, said, “We are pleased to strengthen our collaboration with PROTON, which reflects our ongoing commitment to providing flexible opportunities for Malaysians.

“This initiative has made it easier for our driver partners to acquire vehicles, enabling them to generate income and support their families while meeting the growing demand from passengers.

“With the expansion of this collaboration – including the S70 model and the premium X series – driver partners now have the opportunity to enhance their driving experience, upgrade their vehicles, and meet the diverse needs of customers. We hope to continue moving forward together in building a future that is more inclusive and full of opportunities for all.”

 

EV, NEWS

Proton launches e.MAS 7 in Trinidad and Tobago

Proton has officially launched its first electric vehicle, the e.MAS 7, in the export market of Port of Spain, the capital of Trinidad and Tobago, distributed by ANSA Motors.

This country marks the second international market for the Proton e.MAS 7, just three months after its inaugural launch in Nepal.

ANSA Motors has been the official dealer for Proton vehicles in Trinidad and Tobago since 2013.

Coinciding with this launch, ANSA Motors has also opened a new electric vehicle showroom located in The City of Grand Bazaar.

The state-of-the-art facility is expected to provide a comprehensive experience for customers to explore, understand, and receive specialized support for Proton’s electric vehicle models.

The Proton e.MAS 7 is available in a Premium specification, featuring an electric motor with a power output of 214 hp and 320 Nm of torque, along with a 60.22 kWh Aegis Short Blade battery pack, allowing for a driving range of up to 410 km (WLTP data).

Since entering this market last year, Proton has successfully sold a total of 481 units of cars, including 271 units of the Proton X50, 141 units of the Proton X90, and 44 units of the Proton Saga.

According to Edmund Lim Meng Thong, Director of International Sales Division at Proton, “The journey of Proton with the e.MAS 7 into the Trinidad market is a significant milestone for Proton and reflects our commitment to lead the acceptance of electric vehicles in the country.”

Among the new export markets Proton is expected to enter by the end of this year are Mauritius and Singapore.

NEWS

Proton appoints Ainol Azmil as acting deputy CEO, succeeding Roslan Abdullah

Proton has announced the appointment of Ainol Azmil as Acting Deputy Chief Executive Officer, taking over the role from Roslan Abdullah.

Ainol Azmil will report to Dr. Li Chunrong (Chief Executive Officer of Proton) and will continue to manage his existing portfolio in Corporate Strategy and Group Technical Procurement.

According to Dr. Li Chunrong, “Proton welcomes Ainol Azmil as Acting Deputy Chief Executive Officer and is confident in his ability to assume this temporary position.”

“At the same time, Proton wishes to express its highest appreciation to Roslan Abdullah for his contributions to the company and wishes him success in his future endeavors.”

Roslan Abdullah served as Deputy Chief Executive Officer for five years, during which he helped strengthen Proton’s position in Malaysia and facilitated the company’s entry into the EV market through the Proton e.MAS 7 model.

NEWS

Proton offers Continental tire installation services at selected 3S/4Ss, prices starting from RM211

Proton has announced a strategic partnership with Continental Malaysia to further enhance the customer ownership experience nationwide.

Through this new collaboration, Proton will introduce integrated tire services at selected service centers across the country, where customers can purchase Continental tires at more competitive prices.

By the end of this year, Proton aims for at least 60 branches to provide this service, making it easier for customers to access complete maintenance packages under one roof.

In addition to competitively priced packages starting from RM211, there is also a Total Confidence Plan (TCP) protection package offered by Continental Malaysia.

This includes a one-year road damage guarantee and a complimentary one-for-one tire replacement for unforeseen cases.

Installment financing options are also available.

According to Roslan Abdullah, CEO of Proton Edar, “The introduction of the tire change service is the next step in our efforts to transform 3S/4S centers into a complete one-stop solution.

“This reflects our commitment to strengthening Proton’s image as the preferred automotive brand for Malaysians,” he elaborated.

Proton currently operates more than 173 service centers and 73 body and paint centers nationwide.

EV, NEWS

Proton delivers 2,716 e.MAS 7 in the first four months of 2025

In the first four months of 2025, Pro-Net successfully delivered 2,716 units of the Proton e.MAS 7 to customers in Malaysia and export markets.

This means that, on average, one Proton e.MAS 7 is sold every hour!

In April 2025 alone, Proton recorded sales of 863 units of the e.MAS 7 for both the local and export markets, further solidifying its position as the leader in the EV segment.

The market share stands at 26 percent for four consecutive months.

To facilitate ownership, Pro-Net continues to expand its charging network, with the Integrated Direct Charging Map now featuring over 2,500 charging points.

e.MAS 7 owners living in condominiums and apartments need not worry, as more than 1,000 charging points are available at 397 residential locations.

Additionally, e.MAS 7 owners can send their vehicles for regular maintenance services at 24 3S centers, supported by 10 Body and Paint centers.

According to Zhang Qiang, CEO of Pro-Net, “In line with the rapid growth of EVs, we are also actively improving our services so that every e.MAS 7 owner can enjoy a smoother, more enjoyable, and environmentally friendly vehicle ownership experience.”

As standard, the Proton e.MAS 7 is powered by a front-wheel-drive electric motor generating 218 PS and 320 Nm of torque, allowing for acceleration from 0 to 100 km/h in just 6.9 seconds.

There are two battery pack options available: a 49.52 kWh pack providing a range of 345 km, or a 60.22 kWh pack with a range of up to 410 km.

For the Malaysian market, the Proton e.MAS 7 is priced starting at RM105,800 for the Prime variant, and RM119,800 for the Premium variant.

NEWS

Proton Xchange Programme offers RM2,000 incentive for trading in old cars for new models

Proton today launched the Proton Xchange programme, encouraging owners of old vehicles to trade them in for new Proton models, regardless of their brand.

This initiative aligns with the government’s efforts to enhance road safety and promote greener mobility.

With a budget of RM4.8 million, Proton will collaborate with Car Medic Sdn Bhd, an approved automotive treatment facility (AATF), to devise a comprehensive solution that offers incentives to participants while ensuring the safe disposal of old vehicles.

For each old vehicle disposed of, owners will receive an incentive valued at RM2,000, which can be used towards the purchase of any new Proton model, including the Proton e.MAS 7 EV.

The requirements to participate in the Proton Xchange programme are as follows:

  • Open to all types of vehicles, including sedans, MPVs, vans, 4x4s, trucks, and buses
  • The vehicle must be at least 15 years old and in a condition that is no longer safe for use
  • Must include a Vehicle Ownership Certificate (VOC) and form JPJK1KD
  • Owners must also obtain a Certificate of Destruction (COD) from Car Medic

The Proton Xchange programme will run until the end of this year, with only 2,400 slots available.

Speaking at the event, Malaysia’s Minister of Transport, YB Anthony Loke Siew Fook, stated, “The Ministry of Transport supports the Xchange program initiative and encourages more original equipment manufacturers (OEMs) to follow PROTON’s lead by looking beyond just sales targets and profits.”

“As the first automotive company in the country, PROTON is once again becoming a change agent in the automotive industry and setting a good example. No other automotive brand has a program with the same depth and scope, and this will significantly reduce their carbon footprint,” he explained.

Proton’s Chief Executive Officer, Dr. Li Chunrong, said, “The PROTON Xchange programme marks an important step towards safer and greener automotive practices in Malaysia, showcasing PROTON’s commitment to its customers and the nation.

“We also hope this initiative encourages the replacement of old vehicles with new cars equipped with modern safety features, thereby reducing road risks.”

During his speech, Anthony Loke also announced a surprise: every new Proton vehicle registered through this programme will get one year free road tax.