Tag Archives: sales

EV

VinFast failed to achieve 2023 sales target

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Throughout 2023, Vinfast has successfully sold nearly 35,000 units of electric vehicles (EV). A new record was also set in the fourth quarter (Q4) of 2023, where Vinfast managed to sell a total of 13,512 units.

However, despite the impressive figure of 34,855 units compared to previous achievements, the annual sales volume still falls short of the set target of 40,000 units.

The Vietnamese manufacturer claims that this figure is due to the slow acceptance rate of EVs in some regions, as well as intense competition.

A Reuters report mentioned that the majority of Vinfast’s sales come from the Vietnamese market, where 60 percent of distribution in the second and third quarters was contributed by the Green SM taxi operator and the vehicle leasing company owned by VinFast’s CEO.

According to Vinfast’s Deputy CEO of Sales and Marketing, Tran Mai Hoa, “We have seen a significant increase in vehicle distribution in the fourth quarter of 2023 compared to the previous quarter. However, the slow adoption rate of EVs in some regions, as well as intense competition, have led to a smaller distribution volume than we expected.”

VinFast is now preparing to establish battery production and assembly facilities in India, along with exploring new markets in the Middle East, Latin America, and Asia, including Indonesia.

NEWS

Volvo Car Malaysia sells even more EV in 2023

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VOLVO Car Malaysia wraps up the 2023 calendar year with an increase in electric vehicle (EV) sales, which accounted for 18 percent of the total sales. This also represents a 37 percent increase compared to the previous year.

Out of the total sales, the Recharge model range (comprising fully electric EVs and PHEVs) accounted for 71 percent of the sales.

This percentage also places Volvo Car Malaysia in the top 15 globally, with the Recharge model sales averaging 38 percent.

Volvo Car Malaysia sold 2,694 cars in 2023, compared to 3,194 in 2022, which was a year of recovery for the automotive industry after the pandemic.

Charles Frump, Managing Director of Volvo Car Malaysia, said, “2023 marked a transformational year for us as we transitioned towards a fully electric future.

“Despite a drop in sales figures, we are proud to maintain our market share even without new launches last year.

“After seven years of growth until 2023, we anticipate continued growth in 2024 with the arrival of fully electric products,” Charles added.

On a global scale, Volvo Cars achieved a record sales figure for 2023 with 708,716 units sold, representing a 15 percent increase compared to 2022.

NEWS

Chery Malaysia sold 4,501 cars from September to December 2023

CHERY Malaysia has announced that it sold a total of 4,501 vehicles in 2023, a somewhat remarkable achievement given that the company only began delivering the Omoda 5 and Tiggo 8 Pro in September.

Speaking at the company’s annual business briefing, Chery Auto Malaysia Vice President Lee Wen Hsiang said over 80% of the total sales was contributed by the Omoda 5.

According to Chery Auto Malaysia’s Vice President, Lee Wen Hsiang, over 80 percent of this total was contributed by the Omoda 5.

Lee added that Chery also conducted a sales satisfaction survey where over 1,000 customers of the brand gave it an exceptionally high score of 94 out of 100.

Lee also said that despite facing initial comments when Chery was first introduced to the Malaysian market, the brand has steadfastly prioritised resolving customer issues and will continue doing so in 2024.

Among the efforts made to achieve this target is through expanding its network nationwide. Chery Auto Malaysia Network Development Director Soon Boon Ping, stated that the company currently has 32 outlets operating nationwide with a workforce of 550 employees.

“By at the end of 2024, we hope to have at least 48 outlets in operation and that will also contribute to 70% increase in our 3S and 4S centres,” said Soon.

On product, Chery Auto Malaysia Product Director Michael Chew shared that the company will launch four new models in 2024, starting with the Omoda E5 in March.

The electric SUV will be followed by the Tiggo 7 Pro in the second quarter and two more models in the fourth quarter. Notably, one of the two yet-to-be-named models will be an “affordable” and “higher volume” car for the rakyat. Could that be the Tiggo 4 Pro that was previewed back in October 2022?

NEWS

UMW Toyota sold 108,107 cars in 2023, 7% higher than year before

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UMW Toyota Motor (UMWT) has announced that it successfully sold 10,402 vehicles in December 2023.Of the monthly sales figure, 10,079 units were Toyota vehicles, while 323 units were Lexus vehicles.

With this tally, UMWT’s total year-to-date sales as of December 2023 stands at 108,107 units, an increase of 7% than the 101,035 units posted in 2022.

The company also said it recorded 1,342,130 returning customers for aftersales services in 2023, showcasing a commitment to customer satisfaction and efficiency in automotive care.

“With heartfelt gratitude to all our customers for their unwavering support, this year-end, UMWT renews our commitment to ‘Move Your World.” said Datuk Ravindran K., President of UMWT.

“We persist in our efforts to offer an enriched mobility experience through our Toyota cars and extend access to ownership for potential customers.

“Our commitment to achieving excellence and fostering innovation in the automotive industry remains unwavering, ensuring the best offerings for our drivers and stakeholders,” he added.

Ravindran further stated that UMWT plans to introduce more models, particularly with an emphasis on xEV technologies. This is to strengthen its commitment to support Malaysia’s ambitious goal of achieving net-zero greenhouse gas emissions by 2050.

NEWS

Proton sold 154,611 cars in 2023, best performance since 2012

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PROTON ended 2023 with 12,711 units sold in December, bring its year-end total sales figure to 154,611 units for domestic and export markets.

The sales figure represents a 9.3% increase compared to the 141,432 units recorded in 2022.

That being so, Proton has successfully achieved its best sales performance since 2012 and a fifth consecutive year of sales growth.

The company’s overall market share is calculated to be 19.4% of the estimated total industry volume of 794,948 units, approximately 10.3% than the previous year.

This positions Proton in the second place in overall sales for the fifth consecutive year.

According to the company, the the rebound in demand for the PIES models (Persona, Iriz, Exora and Saga) powered its sales growth in 2023.

The Saga remains Proton’s best-selling model with 70,184 units sold, its best performance since 2012 and placing it as the fourth best-selling vehicle in Malaysia for 2023.

The Persona saw the most significant growth as sales rose by 48.9% to 24,362 units. The Iriz, which also suffered delays due to last year’s chip shortage, posted a tidy 33.8% increase in sales to 7,639 units in 2023.

The Exora signed off with a sales increase of 4.6%, ending the year with 4,473 units sold. Since its launch in 2009, Proton has sold over 194,000 units of the Exora, making it the most successful C-segment MPV in Malaysia’s automotive history.

Proton’s SUV lineup also ended the year on a positive note. Demand for the X50 remains strong with 31,829 units sold in Malaysia and overseas throughout the past year. Following this is the X70 with 11,200 units and the X90 with 4,815 units sold.

As for the S70, customer deliveries will begin in 2024 and to date, more than 5,000 bookings have been received.