In June 2025, Proton reported total sales of 11,069 units, bringing its year-to-date (YTD) sales figure to 72,156 units.
This positions Proton as the second-largest brand in the industry, despite a 21 percent decline in total industry volume (TIV) to 53,500 units compared to 68,007 units in May.
Proton’s market share for June is estimated at 20.7 percent, reflecting an increase of 1.1 percent compared to the previous month and up 1.2 percent from the YTD figure of 19.5 percent.
According to Proton, the decline in automotive sales in June was influenced by external factors such as increased tensions in the Middle East and the expansion of the Sales and Service Tax (SST), which negatively affected buyer sentiment.
So far, the Proton Saga continues to top the chart as Proton’s best-selling car with 5,206 units sold, followed by the Proton X50 (1,657 units), Proton S70 (1,402 units), Proton Persona (1,171 units), Proton X70 (533 units), Proton Iriz (288 units), and Proton X90 (174 units).
Meanwhile, the only EV model, the Proton e.MAS 7, concluded the first half of 2025 with 4,253 units sold in the domestic and export markets, achieving a 24 percent market share.
Proton’s vehicle exports surged by 56.8 percent to 414 units in June 2025 compared to June 2024, resulting in a total export figure for the first half of the year that increased by 39.9 percent to 2,250 units.
Proton anticipates that these figures will continue to rise as the Proton e.MAS 7 model is introduced in more countries in the future.
Returning to the local market, Proton is expected to launch the facelifted X50 model this July, featuring changes in design, engine specifications, and enhancements to the ADAS 2.0 system.
Proton continues to expand its strategic partnership with Grab Malaysia by introducing more car model options to meet the needs of drivers on this e-hailing platform.
This collaboration follows the success of the previous campaign, “Saga Power Up for Grab Driver-Partners,” which was launched in November 2024.
Apart from the Proton Saga, Grab driver partners can choose to acquire the Proton S70 sedan and the premium model range of the X Series (Proton X50, Proton X70, and Proton X90), tailored under the GrabCar Plus and GrabCar (6-seater) categories.
This collaboration also offers attractive incentives, such as cash rebates of up to RM13,000, as well as a 5 percent service discount for the first two years or up to 40,000 km.
It also provides petrol support worth RM500 to ease initial ownership operating costs.
Ong Chee Wooi, Deputy Sales Director of Proton EDAR, stated, “This strengthened collaboration with Grab Malaysia is an important step in reinforcing the e-hailing sector. PROTON is pleased to offer the S70 model and the premium X series to Grab driver partners.
“For gig workers, this comprehensive program not only provides exclusive advantages but also guarantees reliability and affordable maintenance – crucial factors for those who use their vehicles as the primary tool for earning a living.”
Rashid Shukor, Director of Country Operations and Mobility at Grab Malaysia, said, “We are pleased to strengthen our collaboration with PROTON, which reflects our ongoing commitment to providing flexible opportunities for Malaysians.
“This initiative has made it easier for our driver partners to acquire vehicles, enabling them to generate income and support their families while meeting the growing demand from passengers.
“With the expansion of this collaboration – including the S70 model and the premium X series – driver partners now have the opportunity to enhance their driving experience, upgrade their vehicles, and meet the diverse needs of customers. We hope to continue moving forward together in building a future that is more inclusive and full of opportunities for all.”
In October, Proton recorded sales of 12,799 units for both domestic and export markets, marking a 13.6 percent increase compared to the previous month.
This brings Proton’s year-to-date (YTD) sales total to 125,557 units, placing the national car brand second in the country’s automotive sales rankings.
Among the total sales, the Proton Saga remains a popular choice among buyers, with 6,112 units sold, bringing its YTD total to 60,178 units.
Proton is also hopeful that the Saga’s sales will surpass 70,000 units for the second consecutive year this year.
Although the Saga did not lead its segment, three other Proton models maintained top positions in their respective segments.
The Proton X50 emerged as the best-selling SUV in the B segment last month, with 2,122 units sold, while the Proton S70 returned to the top as the best-selling C segment sedan with sales of 1,432 units.
Proton’s flagship model, the X90, continued to lead sales in the D segment SUV category, recording a total of 245 units sold last month.
At the same time, Proton revealed that its first electric vehicle (EV), the e.MAS 7, will be officially launched next month (December 2024).
Here, ladies and gentlemen, presenting the racing machine Proton S70 R3 set to compete in the Sepang 1000km (S1k) event.
If you wish to get a closer look at this Proton S70 R3, you can visit the Malaysia Autoshow 2024 at Malaysia Agro Exposition Park Serdang (MAEPS) from May 22 to 26 as it will be displayed to the public for the first time.
The S70 R3 is Proton R3’s first all-new racing car since the Saga R3 in 2019, marking the brand’s return to the S1k race. To date, Proton R3 has secured five victories, surpassing other teams, including three consecutive wins from 2017 to 2019.
Still under development, the showcased car displays the latest evolution of an aerodynamic package customized for this racing car. Two new car units will be competed by the team in this year’s S1k race.
“Proton has a long history in motorsports, starting with the original Proton Saga, and our involvement increased with the establishment of Proton R3 in 2003,” said Roslan Abdullah, Deputy CEO of Proton.
“Since then, we have competed and won in various competitions globally with models such as the Proton Satria, Waja, Suprima S, Iriz, and the latest Saga.
“Now with the Proton S70 R3, we are achieving another milestone in our legacy, not only marking the return of the Proton name to the S1K event but also introducing the first racing car based on a model co-developed by Proton and Geely,” he added.
Buyers and visitors can enhance their experience at Malaysia Autoshow 2024 with exclusive promotions and rewards from Proton during the event. Visitors making direct bookings for Proton models will receive exclusive gifts such as sunshades, toll readers, and wireless chargers for selected models.
Special promotions are also offered specifically for bookings made at Malaysia Autoshow with registration before June 30, 2024. This includes two years of free maintenance for X50, X70, and X90 models, as well as an RM500 cash voucher for S70, Saga, and Persona models.
There is also the Test Drive Lucky Spin where participants can spin the lucky wheel to win exclusive Proton merchandise after test-driving Proton models.
IT’S safe to say that many have been waiting for the arrival of the newest sedan from Proton, especially considering that the last time the national car maker brought a sedan to the market was the Persona back in 2016.
The wait ends today with the official launch of the Proton S70, which enters the Malaysian market as the fourth Proton model to be jointly developed with Geely after the X70, X50 dan X90.
As previously reported, the S70 will be available in four variants, namely Executive, Premium, Flagship, and Flagship X.
All four variants feature a combination of a 1.5-litre turbocharged three-cylinder engine and a seven-speed dual-clutch transmission (DCT) that produces 150 PS and 226 Nm of torque.
Note that this is the same port-injected engine and transmission used in the X50 Standard, Executive, and Premium models. The 1.5-litre TGDi engine with 177 PS and 255 Nm, found in the X50 Flagship and the new X70, is not offered in the S70, at least for the time being.
Built on the B-Segment Modular Architecture (BMA) platform, the S70 measures 4,602 mm in length, 1,809 mm in width, 1,466 mm in height, and has a wheelbase of 2,637 mm, making it slightly smaller than the Geely Emgrand it is based on.
In terms of equipment, the entry-level Executive variant comes with six airbags, Lane Change Assist, electronic parking brake, 16-inch alloy wheels, fabric seats, and an 8-inch infotainment screen.
The Premium adds LED headlights, rear light bars, leatherette upholstery, automatic air conditioning, and reverse camera.
The Flagship offers more additional features, including ADAS, tyre pressure monitoring system, 17-inch alloy wheels, a 10.3-inch digital instrument cluster, power adjustment for the driver’s seat, a 12.3-inch infotainment screen, wireless charger, and a 360-degree camera with a 3D display.
The range-topping Flagship X only offers one additional feature over the Flagship, which is a sunroof.
Safety-wise, the Flagship and Flagship X variants come with Advanced Driver Assistance Systems (ADAS) with 13 safety systems:
Autonomous Emergency Braking
Forward Collision Warning
Adaptive Cruise Control dengan Stop & Go
Intelligent Cruise Control
Lane Departure Warning
Lane Departure Prevention
Lane Centering Control
Traffic Sign Information
Intelligent High Beam Control
Lane Change Assist
Door Opening Warning
Rear Collision Warning
Rear Cross Traffic Alert
There are seven colour options available. Snow White and Space Grey are available for all four variants, while Armour Silver and Passion Red are only offered for the Premium and Flagship.
Marine Blue and Teal Bayou Green are exclusive to the Flagship and Flagship X, and Quartz Black is exclusive to the Flagship X.
Selling prices start from RM73,800 for the Executive, RM79,800 for the Premium, RM89,800 for the Flagship, and RM94,800 for the Flagship X.
The standard package for the S70 includes a five-year unlimited mileage warranty, a 1GB per month data package for five years, free labor for six times, financing interest rates from 2.34 percent, and Proton Insurance Program.
Additionally, the first 3,000 owners who register their cars before February 29, 2024, will receive an aero body kit worth RM3,130 (Flagship X only), a RM500 service voucher (Premium and Flagship only), and an upgraded Proton insurance program.
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