In addition to smart, Proton’s wholly-owned subsidiary Pro-Net will take under its wing the Proton e.MAS EV brand, which was officially launched on June 12, 2024.
In an official statement, Pro-Net said it is tasked with the crucial responsibilities of establishing the e.MAS brand, enhancing its market presence, and preparing for upcoming product launches.
Pro-Net’s roles roles include recruiting a dedicated team, setting up a robust dealer network, and fostering partnerships with charging providers to ensure a seamless EV ecosystem.
With a proven track record from successfully launching the smart #1, currently a top contender in the premium SUV segment, and the impending introduction of the smart #3, the company is well-equipped to champion the e.MAS brand.
The Pro-Net team The team leverages its well-established networks, digital platforms, and expert personnel to ensure that e.MAS not only matches but surpasses the success seen with the smart models in the EV landscape.
Dr Li Chunrong, Chief Executive Officer of Proton, expressed confidence in Pro-Net’s capabilities.
“The expertise Pro-Net has developed over the past two years positions us uniquely to elevate Proton e.MAS to the forefront of the EV industry.
“Our future customers will benefit from a holistic range of services that not only meet but exceed their expectations, similar to the premium experience provided to smart vehicle owners,” Dr. Li said.
The excitement surrounding the e.MAS brand was evident as over 25,000 participants entered the recent contest to guess the new brand name.. The winners are as follows:
- Grand Prize of RM5,000 – Puteri Hanna Batrisha binti Ibrahim
- Runner-up Prize of RM1,500 – Noor Hidayah Binti Mohd Rodzi
- Third Prize of RM1,000 – Ahmad Norrizzuan Bin Noor Azhar
Pro-Net also announced that e.MAS’s official social media accounts are now live under the username “Proton e.MAS Cars” for Facebook and Xiaohongshu, and “@protonemasofficial” for Instagram and TikTok.
