Tag Archives: new brand

NEWS

Lepas brand to debut in 1H 2026, targets 30 sales and service centers by year-end

Another new automotive brand, Lepas, is set to debut in the Malaysian market in the first half of this year.

In conjunction with the launch, Lepas Malaysia has also announced its strategy to open 20 sales and service centers in key states across Peninsular Malaysia and East Malaysia.

Lepas is aiming to have up to 30 sales centers operational by the end of 2026.

This premium brand will feature a lineup of SUV models (L4, L6, and L8) developed on the Chery Group’s global new energy vehicle (NEV) platform.

This platform is designed to support various vehicle sizes and configurations, including internal combustion engines, hybrids, and fully electric powertrains.

Lepas also plans to establish a Lifestyle Experience Center in the Klang Valley, allowing customers to experience the elegant mobility concept based on three main pillars:

  • Leopard Aesthetics as the design DNA
  • Exquisite Space as the product strength
  • Elegant Driving as the driving experience.

According to Men Lin Bo, Executive Vice President of Chery Corporate Malaysia, “Lepas is designed for a confident, creative, and always-connected generation. It is for individuals seeking a balance between career, family, and interests, and who desire a vehicle that reflects their lifestyle and personal aesthetics.”

The Lepas brand was officially established in 2025 and is currently building its presence in the European, Middle Eastern, African, and Southeast Asian markets.

NEWS

Omoda & Jaecoo reach 500,000 users in just two years

Launched at Auto Shanghai 2023, the young brands Omoda and Jaecoo have successfully gained the trust of over 500,000 users worldwide with their lineup of crossover designs that have captivated the lifestyle segment.

This is an impressive achievement for a brand that has only been established for two years.

In addition, the brand has successfully entered 42 countries with more than 1,300 showrooms established globally, as well as garnering over seven million followers across various digital platforms.

Moving forward, Omoda and Jaecoo will focus on the Super Hybrid System (SHS) technology spearheaded by the Jaecoo J7 PHEV.

With a combination of a fifth-generation 1.5TGDI DHE (Dedicated Hybrid Engine) and a hybrid DHT transmission, SHS can offer a total range of up to 1,200 kilometers.

The efficiency of SHS has been proven through several long-distance driving tests previously conducted across three countries (Singapore, Malaysia, Thailand), achieving a record of 1,427.5 kilometers; in the Philippines with 1,488.8 kilometers; and in Mexico with 1,613.1 kilometers.

 

In conjunction with their second anniversary, Omoda and Jaecoo also unveiled several new models, including the Omoda C7 and Omoda C3, at Auto Shanghai 2025.

Here are some quick info of both models:

 

Omoda C7

– C-segment SUV
– Larger dimensions than the Omoda 5, yet smaller than the Omoda C9
– Shares the same Super Hybrid System (SHS) powertrain used in the Jaecoo J7 PHEV
– 1.5-liter turbo engine (156 PS/220 Nm) paired with an electric motor (204 PS/310 Nm)
– Total power output of 360 PS/530 Nm
– Overall range of up to 1,475 kilometers
– 15.6-inch infotainment screen that can be repositioned

 

Omoda C3

– B-segment SUV
– Futuristic spaceship-inspired design and body geometry
– ‘Starship Cockpit’ cabin design
– Set to be launched globally in October 2025