Tag Archives: Lepas Malaysia

NEWS

Lepas produces Raya outfits for children

Lepas is another automotive brand poised for an official launch in the Malaysian market.

To strengthen its brand presence, Lepas has implemented several initiatives that combine culture, community, and global engineering strengths.

Initiative for Children’s Raya Outfits

One such initiative involves collaboration with internationally renowned local fashion designer Karl Ho.

This partnership has produced special Raya outfits for children from the following welfare homes:

  • Pertubuhan Baitul Asnaf Sendayan
  • Yayasan Kasih Sayang Kuala Pilah
  • Pusat Jagaan Anak Yatim Kausar Senawang

Each outfit has been specially crafted in conjunction with the upcoming Aidilfitri celebration.

Lepas: More Than Just a Mobility Brand

According to Sarah Choo, Senior Director of the Lepas brand in Malaysia, Lepas is not merely a mobility brand.

“We are building a brand that reflects the spirit of Malaysians, who uplift and support one another.”

For Karl Ho, this collaboration reinforces a designer’s responsibility to foster confidence.

“Through our partnership with Lepas, we use specialized craftsmanship not only to create Raya clothing but also to instill pride and aspiration in the younger generation.

“When a child wears something that is made specifically for them, it strengthens their confidence in realizing their potential,” he explained further.

The Malay Word as the Foundation of Brand Philosophy

This initiative reflects Lepas’s belief that mobility is not just about movement but about driving progress and elevating community dignity.

The name “Lepas” itself is derived from the Malay word meaning “to release” or “to move forward.”

This becomes the foundation of the LEAP brand philosophy, which inspires individuals to transcend boundaries and embrace the future.

Three New Models

Lepas is set to introduce three new SUV models built on the global NEV (New Energy Vehicle) platform from Chery: the L4, L6, and L8.

This platform supports various vehicle sizes and powertrains, including internal combustion engines, hybrids, and fully electric models.

Globally, the brand has already established a presence in Europe, the Middle East, Africa, and Southeast Asia.

Malaysia is among the earliest right-hand drive (RHD) markets in their regional expansion strategy.

Here, Lepas aims to carve a distinct position in the SUV landscape by balancing innovation, design, and community value.

NEWS

Lepas brand to debut in 1H 2026, targets 30 sales and service centers by year-end

Another new automotive brand, Lepas, is set to debut in the Malaysian market in the first half of this year.

In conjunction with the launch, Lepas Malaysia has also announced its strategy to open 20 sales and service centers in key states across Peninsular Malaysia and East Malaysia.

Lepas is aiming to have up to 30 sales centers operational by the end of 2026.

This premium brand will feature a lineup of SUV models (L4, L6, and L8) developed on the Chery Group’s global new energy vehicle (NEV) platform.

This platform is designed to support various vehicle sizes and configurations, including internal combustion engines, hybrids, and fully electric powertrains.

Lepas also plans to establish a Lifestyle Experience Center in the Klang Valley, allowing customers to experience the elegant mobility concept based on three main pillars:

  • Leopard Aesthetics as the design DNA
  • Exquisite Space as the product strength
  • Elegant Driving as the driving experience.

According to Men Lin Bo, Executive Vice President of Chery Corporate Malaysia, “Lepas is designed for a confident, creative, and always-connected generation. It is for individuals seeking a balance between career, family, and interests, and who desire a vehicle that reflects their lifestyle and personal aesthetics.”

The Lepas brand was officially established in 2025 and is currently building its presence in the European, Middle Eastern, African, and Southeast Asian markets.