Tag Archives: Isuzu D-Max

Isuzu D-Max is the second best-selling pickup in Malaysia for 2025

Isuzu Malaysia has announced a healthy sales achievement throughout 2025, despite the declining industry sentiment towards diesel vehicles.

During this period, a total of 6,880 units were successfully registered, capturing a market share of 56.1 percent. This marks a significant increase compared to the previous record high of 47.1 percent noted in 2023.

 

D-Max Retains Second Place

The Isuzu D-Max remains in its position as the second best-selling pickup truck, holding a market share of 15 percent.

Additionally, the Isuzu Elf light-duty truck continues to be the most popular truck in Malaysia for the 16th consecutive year. In the previous year, a total of 6,362 units were registered, contributing to 92.5 percent of all trucks sold.

Isuzu Forward repeated its success from 2023 by emerging as the best-selling medium-duty truck last year, with 494 units sold.

 

Isuzu’s Product Line Meets Customer Needs

Tomoyuki Yamaguchi, CEO of Isuzu Malaysia, stated that Isuzu’s commitment to understanding and fulfilling customer needs is fundamental to the brand’s growing popularity.

He added that the efficiency of the dealer network in adapting to market demands, along with a robust after-sales system has also contributed to Isuzu’s continued acceptance in Malaysia.

Over 1,000 D-Max owners gather to celebrate Merdeka

More than 1,000 Isuzu D-Max owners came together to celebrate the 68th Merdeka Day at several locations across the country.

A total of 1,028 Isuzu D-Max vehicles participated in the Isuzu Merdeka Convoy, which started from 39 authorized Isuzu dealer sites to various attractions in their respective states. This event aimed to showcase patriotic spirit and spend quality time with friends and family.

This year’s Isuzu Merdeka Convoy also included activities such as visits to orchards, picnic sites, durian tasting, trips to tourist attractions, island visits, and extreme sports activities.

According to Tomoyuki Yamaguchi, the CEO of Isuzu Malaysia, “The Isuzu Merdeka Convoy serves as a meaningful platform for all our customers to express their patriotic spirit and pride as Malaysians.”

“It is exciting to see people from all walks of life sharing the same love for this country and celebrating this historic moment together,” he stated.

Kenichi Kudo, Chief Operating Officer of Isuzu’s Light Commercial Vehicles Division, added that the Isuzu Merdeka Convoy is also an ideal event to connect customers and explore the beautiful locations in Malaysia using the most fuel-efficient and rugged pickup trucks.

“In addition to providing an opportunity to celebrate the unity of the people in the spirit of Merdeka, the Isuzu Merdeka Convoy also offers owners the thrill of driving the Isuzu D-Max while enjoying the beauty of Malaysia,” Kudo explained.

Isuzu Malaysia launches new 3S center in Kuantan

Isuzu Malaysia recently announced the official opening of its new 3S center (Sales, Service, and Spare Parts) located in Kuantan, Pahang.

Operated by Dynamic Motors Sdn Bhd, this brand-new 3S center is built on a 3,500 square meter plot of land in the Semambu industrial area and showcases Isuzu’s latest corporate identity.

Facilities at the Isuzu 3S center include a showroom, a waiting area resembling a café complete with tables, a refrigerator, and a coffee machine, as well as a covered pathway for service customers.

In addition to the Isuzu D-Max and Elf models, this 3S center also sells and provides services for the entire lineup of medium and heavy-duty vehicles, including the Forward and Giga.

Tomoyuki Yamaguchi, CEO of Isuzu Malaysia, stated that the new home of Isuzu in Kuantan comes at a time when the acceptance of Isuzu vehicles is growing in the country.

Meanwhile, Donald Chan, Chairman of Dynamic Motors, remarked, “For the past 20 years, we have received support from many loyal customers who return to purchase new Isuzu vehicles.

“With the support of Isuzu Malaysia, we hope to continue delivering the best to our customers in Kuantan for years to come.”

The showroom of this 3S center is open every day, while the service center operates from Monday to Saturday.

 

3,081 units of Isuzu D-Max sold in H1 2025

Isuzu Malaysia has strengthened its position in the local pickup truck market, securing second place during the second quarter of this year with its D-Max model.

The increase in sales during this period propelled Isuzu Malaysia to achieve a market share of 16 percent, with 3,081 pickup trucks sold to date.

The popularity of the Isuzu D-Max is driven by high demand for the 1.9-liter engine model, which offers impressive power performance as well as greater fuel efficiency.

It is not surprising that the 1.9-liter variant accounted for over 85.8 percent of total D-Max sales. Among these, the 1.9-liter 4×4 Auto Premium variant was the best-selling model, offering the best value with its impressive features, comfort, and included safety specifications.

As a variant listed in the Malaysia Book of Records for the longest distance traveled on a single tank of fuel, the D-Max 1.9-liter 4×4 Auto Premium contributed to 18.6 percent of total sales.

According to Isuzu Malaysia’s CEO, Tomoyuki Yamaguchi, “The results achieved this year reaffirms the trend we have observed since last year when pick-up truck enthusiasts and passenger car converts alike have discovered the benefits of owning and driving these highly capable Isuzu D-Max trucks.

“We hope to continue appealing our product benefits in the second half of the year while ensuring positive experiences for our customers.”

Isuzu Malaysia offers up to nine variants of the Isuzu D-Max to choose from, starting with the 1.9-liter Low Ride 4×2 for rugged work to the X-Terrain variant, enabling customers to select the truck that best meets their individual needs while enjoying reliable and efficient performance.

Isuzu Malaysia’s Chief Operating Officer, Kenichi Kudo, stated, “Key efforts for the second half of the year will focus on improving the accessibility of our products by reaching out to potential customers beyond the perimeters of our outlets and offering them immersive experiences that highlight the key benefits of our products.”

Isuzu D-Max 4×2 1.9L MT Low Ride officially launched, priced from RM92k

Isuzu Malaysia today officially announced the arrival of a new, more affordable variant of the Isuzu D-Max pickup truck: the D-Max Double Cab 1.9L 4×2 Manual Low Ride.

Priced at RM92,199.20 (on-the-road excluding insurance), the D-Max Low Ride is aimed at providing a more cost-effective and efficient transportation solution for business operators, service providers, or companies with large vehicle fleets.

The D-Max Low Ride is powered by a durable and fuel-efficient 1.9-liter diesel engine (code RZ4E-TC) that produces 150 PS and 350 Nm, paired with a six-speed manual transmission.

Compared to the existing D-Max, the D-Max Low Ride features a lower ground clearance, providing a cargo loading height of just 780 mm from the ground, thus facilitating the loading and unloading of goods.

At the same time, the cargo space in the back can accommodate a payload of up to 930 kg.

Standard features of the D-Max Low Ride include Splash White color, halogen headlights, fog lights that also serve as daytime running lights (DRLs), 16-inch alloy wheels with 215/70R16 tires, power windows, and electrically controlled side mirrors.

The cabin space offers fabric-upholstered seating, tilt/telescoping steering wheel, analog gauge cluster combined with a 3.5-inch MID screen, a 12V socket, and a single DIN audio player with support for various music codecs.

In terms of safety, the D-Max Low Ride includes features such as an anti-lock braking system (ABS), electronic brake force distribution (EBD), brake assist, electronic stability control (ESC), traction control system (TCS), hill start assist (HSA), and downhill control (HDC).

The Isuzu D-Max Low Ride is now available at all official Isuzu showrooms nationwide and comes with a five-year warranty or a mileage limit of 150,000 km.

Isuzu Thailand launches mild hybrid diesel engine for D-Max and MU-X

Isuzu Thailand has recently announced the arrival of the all-new MaxForce diesel engine, which will be used in the D-Max pickup truck and MU-X SUV.

This mild hybrid engine, with a displacement of 2.2 liters, is built upon the 1.9 liter BluePower engine but is capable of generating up to 161 hp and 400 Nm of torque, paired with an eight-speed automatic transmission.

While Isuzu did not specify the details of the 48-volt lightweight hybrid system integrated into the new engine, it explained that it is designed to provide quieter and more efficient operation.

Additionally, this lightweight hybrid system contributes 55 percent of the torque at the start of driving and offers a 10 percent improvement in fuel efficiency.

With the introduction of this new engine, Isuzu does not intend to completely eliminate the existing 1.9 liter lightweight hybrid engine in the D-Max.

With power and torque nearly equivalent to the standard 1.9 liter engine (148 hp/350 Nm), the Isuzu D-Max MHEV will only be available with a rear-wheel-drive configuration and a six-speed automatic transmission.

JPN receives three new Isuzu D-Max to enter Orang Asli villages

THE Isuzu D-Max has been selected as the new vehicle for the National Registration Department (JPN) in their efforts to enter Orang Asli villages located in the interiors across the country for citizenship registration activities.

Three units of the Isuzu D-Max delivered will be utilized to serve at JPN offices in Kuala Mu, Perak; Gua Musang, Kelantan; and Kuala Rompin, Pahang. Its primary role is to operate alongside the Department of Orang Asli Development (JAKOA) and enter Orang Asli settlements to register residents, especially newborns in the respective areas.

To ensure safe travel for the vehicle and all passengers, all of these Isuzu D-Max units have been equipped with a winch, bull bar, canopy, and tires suitable for muddy surfaces.

In addition to the 3.0-liter diesel engine with 187hp and 450Nm torque, the D-Max is also equipped with a four-wheel drive system, differential lock, and the ability to wade through water up to a depth of 800mm.

This will allow it to confidently cross streams, rivers, or flooded roads and facilitate the team’s safe travel to and from their destination.

The Director-General of JPN, Zamri bin Misman, received three units of the Isuzu D-Max 3.0-liter from the Chief Operating Officer of Isuzu Malaysia, Kenkichi Sogo, during a brief ceremony held recently in Rompin.

The Chief Operating Officer of Isuzu Malaysia, Kenkichi Sogo, announced that the proven reputation of the Isuzu D-Max as a reliable vehicle will undoubtedly further facilitate the government department’s operations.

“The Isuzu pickup truck has earned recognition and established a reputation as a vehicle capable of enduring any condition and road surface.

“We are confident that this new D-Max will serve JPN very effectively in carrying out their duties,” added Kenkichi Sogo.