Kia Sales Malaysia takes over operations from Bermaz starting January 2026

After four years, Kia Corporation and Bermaz Auto Berhad have officially ended their strategic partnership, marking a new era for Kia’s operations in Malaysia.

Effective January 1, 2026, Kia Sales Malaysia will take over all aspects of sales, after-sales, marketing, customer service, and training across Malaysia from Bermaz.

The new entity will be led by Hyung Ho Kim as President and CEO, with Emily Lek serving as Managing Director, who previously worked at Omoda | Jaecoo Malaysia.

In an official statement, Ki Seok Ahn, President and CEO of Kia Asia Pacific, stated, “Kia is very excited to reinforce its brand presence in Malaysia.

“We believe that our customer-centric strategies and innovations will continue to enrich the customer experience as we support the growth of Malaysia’s economy and automotive industry.”

Kia Sales Malaysia will also focus on enhancing the Kia dealership network, investing in after-sales services, and introducing new models in the near future.

During this transition period, any orders placed before November 30 will be fulfilled as scheduled.

Customers can begin placing orders for new vehicles starting in January 2026 to facilitate a smoother operational transition.