3,081 units of Isuzu D-Max sold in H1 2025
Isuzu Malaysia has strengthened its position in the local pickup truck market, securing second place during the second quarter of this year with its D-Max model.
The increase in sales during this period propelled Isuzu Malaysia to achieve a market share of 16 percent, with 3,081 pickup trucks sold to date.
The popularity of the Isuzu D-Max is driven by high demand for the 1.9-liter engine model, which offers impressive power performance as well as greater fuel efficiency.
It is not surprising that the 1.9-liter variant accounted for over 85.8 percent of total D-Max sales. Among these, the 1.9-liter 4×4 Auto Premium variant was the best-selling model, offering the best value with its impressive features, comfort, and included safety specifications.
As a variant listed in the Malaysia Book of Records for the longest distance traveled on a single tank of fuel, the D-Max 1.9-liter 4×4 Auto Premium contributed to 18.6 percent of total sales.
According to Isuzu Malaysia’s CEO, Tomoyuki Yamaguchi, “The results achieved this year reaffirms the trend we have observed since last year when pick-up truck enthusiasts and passenger car converts alike have discovered the benefits of owning and driving these highly capable Isuzu D-Max trucks.
“We hope to continue appealing our product benefits in the second half of the year while ensuring positive experiences for our customers.”
Isuzu Malaysia offers up to nine variants of the Isuzu D-Max to choose from, starting with the 1.9-liter Low Ride 4×2 for rugged work to the X-Terrain variant, enabling customers to select the truck that best meets their individual needs while enjoying reliable and efficient performance.
Isuzu Malaysia’s Chief Operating Officer, Kenichi Kudo, stated, “Key efforts for the second half of the year will focus on improving the accessibility of our products by reaching out to potential customers beyond the perimeters of our outlets and offering them immersive experiences that highlight the key benefits of our products.”
